Collaborations

Rosé, Sir Lewis Hamilton and Jay Chou for Rimowa


15 05 2025

BLACKPINK star Rosé, Ferrari driver Sir Sir Lewis Hamilton and Taiwanese singer-songwriter Jay Chou star in German luggage brand Rimowa's new Never Still campaign.

The brand unveiled the video on Instagram, posting 'Global pop star @Roses_are_Rosie draws inspiration through travel – exploring new places and finding fresh perspectives. Her lifetime companion, the RIMOWA Classic Cabin in Silver, stickered from many journeys, wears the marks of her travels relating tales of her adventures. Discover how each new destination has a lasting impact on her creativity in RIMOWA’s Never Still campaign'.

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